1988–present
Hotel and hot-spring resort projects across China
Participated in the planning and operations of upper-midscale hotels and hot-spring resorts in Yunnan, Hubei, Guangdong, Shenzhen, Shandong, Fujian, Hunan, and Jiangxi, covering development, operations, and project assessment.
2018
Initiated the Asia Pacific Hotel Alliance
Initiated the Asia Pacific Hotel Alliance and became its founding chairman, advancing exchange and collaboration across the region’s hotel industry.
2022
Organized the CCPNT hotel and homestay working committee
Led the formation of the China National Trade Promotion Association hotel and homestay working committee, later renamed the Culture and Tourism Working Committee.
40+ years
Long-term work in hotels and cultural tourism
Sustained engagement with hotel operations, industry organizations, brand building, and cultural-tourism integration.
2024
Ethnic Brand Hotel standards evaluation
The first evaluation results covered cultural themes, distinctive products, service quality, and brand impact.
2025
Ethnic Brands · Chinese Service keynote in Boao
A discussion of culture, brands, standards, talent, and international exchange.
2026
From value for money to value for the heart
A China News interview emphasizing cultural identity, emotional connection, and the continuing development of Chinese service standards.