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Experience

From industry practice to service standards

My industry experience began in 1988 and covers hotel and hot-spring resort development and operations, industry organizations, brand building, and cultural tourism.

1988–present

Hotel and hot-spring resort projects across China

Participated in the planning and operations of upper-midscale hotels and hot-spring resorts in Yunnan, Hubei, Guangdong, Shenzhen, Shandong, Fujian, Hunan, and Jiangxi, covering development, operations, and project assessment.

2018

Initiated the Asia Pacific Hotel Alliance

Initiated the Asia Pacific Hotel Alliance and became its founding chairman, advancing exchange and collaboration across the region’s hotel industry.

2022

Organized the CCPNT hotel and homestay working committee

Led the formation of the China National Trade Promotion Association hotel and homestay working committee, later renamed the Culture and Tourism Working Committee.

Nearly 40 years

Long-term work in hotels and cultural tourism

Sustained engagement with hotel operations, industry organizations, brand building, and cultural-tourism integration.

2024

Ethnic Brand Hotel standards evaluation

The first evaluation results covered cultural themes, distinctive products, service quality, and brand impact.

2025

Ethnic Brands · Chinese Service keynote in Boao

A discussion of culture, brands, standards, talent, and international exchange.

2026

From value for money to value for the heart

A China News interview emphasizing cultural identity, emotional connection, and the continuing development of Chinese service standards.

Wu Honghua

Guided by China's cultural and brand development strategies, I draw on ethnic culture and industry standards to bring the National Brands · Chinese Service approach into modern hotels and cultural tourism, supporting the creative transformation of Chinese traditions and higher-quality hospitality development.

Public platforms

Scan to follow the Asia Pacific Hotel Alliance, the CCPNT Culture and Tourism Working Committee, and Chinese Ethnic Brand Hotels.

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