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Experience

From industry practice to service standards

From hotel projects and operations to industry organizations, brand building, and Chinese service standards.

1988–present

Hotel and hot-spring resort projects across China

Participated in the planning and operations of upper-midscale hotels and hot-spring resorts in Yunnan, Hubei, Guangdong, Shenzhen, Shandong, Fujian, Hunan, and Jiangxi, covering development, operations, and project assessment.

2018

Initiated the Asia Pacific Hotel Alliance

Initiated the Asia Pacific Hotel Alliance and became its founding chairman, advancing exchange and collaboration across the region’s hotel industry.

2022

Organized the CCPNT hotel and homestay working committee

Led the formation of the China National Trade Promotion Association hotel and homestay working committee, later renamed the Culture and Tourism Working Committee.

40+ years

Long-term work in hotels and cultural tourism

Sustained engagement with hotel operations, industry organizations, brand building, and cultural-tourism integration.

2024

Ethnic Brand Hotel standards evaluation

The first evaluation results covered cultural themes, distinctive products, service quality, and brand impact.

2025

Ethnic Brands · Chinese Service keynote in Boao

A discussion of culture, brands, standards, talent, and international exchange.

2026

From value for money to value for the heart

A China News interview emphasizing cultural identity, emotional connection, and the continuing development of Chinese service standards.

Editorial note

Industry path

His work spans hotel operations, hot-spring resorts, cultural product development, standards, talent development, and international exchange.