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Public activities

Building shared understanding through exchange

Selected public activities and reports showing Wu Honghua at work in the industry.

2026.03

China News

China News interview: from value for money to value for the heart

A discussion of cultural value, emotional connection, and the international expression of Chinese service.

2025.10

China News Hainan

Keynote at the Boao Global Ethnic Culture and Tourism Conference

A keynote on Ethnic Brands and Chinese Service, cultural-tourism integration, and industry collaboration.

2024

CCPNT

First Chinese Ethnic Brand Hotel evaluation results released

An industry release covering cultural themes, distinctive products, service quality, and brand impact.