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Public activities

Building shared understanding through exchange

2026.06.01

I am attending the National Brands · Chinese Service summit

Dangbao Toutiao

“National Brands - Chinese Service” summit concludes in Chengdu

An industry gathering that finalized service standards, launched regional promotion, and started skills training.

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2026.03

I am speaking at a public industry event

China News

From value for money to value for the heart: national brands take Chinese service to the world

A discussion of cultural value, emotional connection, and the international expression of Chinese service.

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2026.05.31

I am taking part in an industry exchange

Xinhua

Industry leaders gather as the “National Brands - Chinese Service” summit concludes

A public exchange on brand building, Chinese hospitality, and cultural tourism development.

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2025.10

I am presenting on an industry conference stage

China News Hainan

The first Chinese Ethnic Brand Hotel annual conference is held in Boao

A keynote on Ethnic Brands and Chinese Service, cultural-tourism integration, and industry collaboration.

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2025.10

I am delivering a keynote at the Boao conference

CRI Online

2025 Boao Global Ethnic Culture and Tourism Conference opens

A keynote on how culture and brand building can support higher-quality cultural tourism.

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2024.09.29

I am attending a hotel and cultural tourism industry event

CCPNT Culture and Tourism Working Committee

First Chinese Ethnic Brand Hotel evaluation results released

An industry release covering cultural themes, distinctive products, service quality, and brand impact.

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2025.08

I am attending a national brands industry event

WeChat

Promoting national brands and carrying on national culture: the Chinese Ethnic Cuisine One Hotel One Specialty evaluation committee is established

A public record of exchange on national brands, hotel tourism, and Chinese service.

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2025.07

I am attending a hotel and cultural tourism exchange

WeChat

Flash: CCPNT Culture and Tourism Working Committee supports SIGEP ASIA & RESTAURANT ASIA 2025 in Singapore

A public record of discussion and exchange around hotels, cultural tourism, and national brands.

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Wu Honghua

Guided by China's cultural and brand development strategies, I draw on ethnic culture and industry standards to bring the National Brands · Chinese Service approach into modern hotels and cultural tourism, supporting the creative transformation of Chinese traditions and higher-quality hospitality development.

Public platforms

Scan to follow the Asia Pacific Hotel Alliance, the CCPNT Culture and Tourism Working Committee, and Chinese Ethnic Brand Hotels.

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