Industry initiatives
From brand positioning to service scenarios, distinctive products, and standards systems.
Core work
01
Turning culture into tangible, assessable service experiences
Advancing the expression of Chinese cultural traditions through space, products, dining, etiquette, and service processes.
02
Connecting local culture with the guest experience through food
Building recognizable and sustainable brand assets around ethnic cuisine, cultural context, product presentation, and service.
03
Supporting brand development through culture, standards, and talent
Advancing the Chinese service standards system and exploring a contemporary expression of Eastern hospitality.
A connected approach
From brand positioning to service scenarios, distinctive products, and standards systems.
Identify the most distinctive cultural resources of a place, community, and brand.
Translate culture into space, products, dining, etiquette, and service details.
Build practical, assessable methods and improve them over time.
Support service quality and brand expression through people and public exchange.
Note: this work is ongoing. Standards still in preparation are not described here as formally completed.
