Public reports by China News, CCPNT, and China Daily
About me
Finding a shared language between culture and service
I am a hotel and cultural tourism practitioner with nearly four decades of industry experience. My long-term focus is how ethnic culture can shape hotel positioning, products, dining, service, and brand systems. My public work includes Chinese Ethnic Brand Hotels, One Hotel One Specialty, and National Brands · Chinese Service.
My work includes Chinese Ethnic Brand Hotels, One Hotel One Specialty, and Ethnic Brands · Chinese Service.
Through standards development, project assessment, and public exchange, I explore a contemporary expression of Eastern hospitality and the cultural foundations of brands.
Starting from the hotel floor, I connect culture, products, service, and standards into practical industry methods.
Nearly 40
Years in hotels and tourism
3
Core practice areas
8+
Regions across China
Public roles and focus
Professional roles, organizations, and areas of work.
China Daily public report, 2025
Founding Chairman, Asia Pacific Hotel Alliance
Professional biography
Secretary-General, Boao Global Ethnic Culture and Tourism Development Conference organizing committee
Professional biography
Director, China Aviation Technology Education Center, Canada Pacific Rim Aviation Academy
Professional biography
Visiting Professor, Digital Creative Modern Cultural Tourism College, Wuhan College
Nearly four decades of experience
National Brands · Chinese Service practitioner
Personal details / Education
International hotel management training and continuing professional study.
Party membership
Member of the Communist Party of China
Degree
International Hotel Management, Shenzhen University
Further study
Hotel Management, Ecole hôtelière de Lausanne, Switzerland
Collaboration areas
Consulting and project work across hotels, cultural tourism, and the translation of culture into service.
01 / Positioning
Hotel pre-opening positioning and development advisory
02 / Operations
Entrusted hotel management and operations
03 / Assets
Revitalization and assessment of existing hotel assets
04 / Culture
Translating ethnic culture and intangible heritage into hotel products and services